![A commercial aircraft flies overhead against a blue sky with white, puffy clouds. By Kyle Glenn via Unsplash.](/_assets/img/Airline.jpg)
Airline Client
Challenge: My client, a Dallas-based airline, needed to replace its aging proprietary operations software to better support the scale of its modern operation.
Solution: My team conducted and synthesized qualitative research at scale in a uniquely high-stakes environment.
I developed comprehensive research outputs that were foundational for the client’s digital transformation goals, including personas, wireframes, and journey maps.
A large component of this engagement after research was stakeholder education. I presented our research and recommendations throughout the company and helped various teams understand the far-reaching implications of our research findings.